Z Star Global
develop and execute influencer marketing strategies
Drive ROI + Conversions that have a real impact
Influencer Marketing Strategy
Established in 2016, ZStar Global is the leading influencer marketing agency
connecting the world’s top brands with passionate socially-engaged audiences
through social media influencers, influencer marketing, YouTube influencers
(“YouTubers,” YouTube creators), top lifestyle bloggers, and Instagram
We strategize and build high performing campaigns for top brands to engage
with their target audiences on YouTube, blogs, Instagram, and emerging social
media channels. Our branded and sponsored content campaigns engage
audiences, drive brand awareness, brand engagement, and product sales.
The ZStar Global network of publishers include thousands of blogs, YouTube,
and Instagram channels in the fashion, home, design, lifestyle, men’s, travel,
photography, and tech space that reaches an audience of over 5 millions fans
Leverage Twitter, Facebook, Vine,
Snapchat, and Instagram influencer
marketing to reach millions of
passionate, connected, and socially
Collaborate with top, high-reach
YouTube channels and proven digital
influencers to feature your brand,
deliver brand messaging, and engage
targeted buying audiences.
Drive online social conversations
and sentiment about your brand
through social network promotion
We combined rich influencer content with an interactive digital platform to create a fully integrated experience for consumers to discover the home care product collection from USA
Home care products/agent was looking for a way to stand out in the highly competitive global wellness industry with the launch its 100% natural essential oil collection
Our solution was to build an online community with a selection of leading influencers at its roots. Their authority, reach and brand affinity would enable them to build hype and attract the target audience.
A multimedia initiative centred around inspiring content creation under #Betterlife活好点 would initiate a trickle-down effect from these influencers to a wider audience. Generating earned media and ultimately developing an online community.
Influencers who were the perfect match for the brand replaced more young & fun models to share the Melaleuca essential oil story and engage the right audience. This was shared across their blogs and social channels with #Betterlife活好点.
impressions are a clear indicator that this
approach to influencer marketing maximize the
potential for engagement with content.
The final ROI also illustrates the effect of the
extra earned media generated and how valuable
this can be to an influencer marketing strategy.
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